If like me you do this leather thing full time as a business or you have a little side hustle selling your goods for extra income, marketing is a bit of a big deal!
Often times, depending on your marketing strategy, if you make bespoke leather goods to order, you can quite easily fit what you do into the category of 'luxury'.
Here is a podcast (audio only) giving my thoughts on a marketing book that I enjoyed reading called 'The Luxury Strategy' by Jean-Noël Kapferer and Vincent Bastien.
Click to listen:
Each of your podcasts is a gem. The best way to compete is by selling premium goods at a premium price. We can’t compete with India, China and Amazon. I’m still searching for a way to reach those premium customers, but my philosophy of “if you make it, they will buy it” seems to be working out. The “buy local” movement helps.