I do believe a lot of people will actually fall for such an add. Not our "regular" or typical customers, but the less leather savy people will.
The last bag I made , which took 40 hours of work and cost the client an arm and a leg. Guess what the first think her bf did when she gifted him the bag? Try to burn it with a lighter... She sent me video of the unboxing and that made me cringe too. Apparently, lots and lots of people still associate real leather with burn proof one (vs pva leather that just dies when near a flame). I can imagine the unburnable argument in this add will really resonate with a lot of people.
I also remember seeing something about it on IG a while back, from an account from East Europe (can't remember who or which country). The account was doing a kind of myth/misconceptions debusting about leather, and one of the things they talked about it that leather was fireproof and about not testing it with a flame.
I do believe a lot of people will actually fall for such an add. Not our "regular" or typical customers, but the less leather savy people will.
The last bag I made , which took 40 hours of work and cost the client an arm and a leg. Guess what the first think her bf did when she gifted him the bag? Try to burn it with a lighter... She sent me video of the unboxing and that made me cringe too. Apparently, lots and lots of people still associate real leather with burn proof one (vs pva leather that just dies when near a flame). I can imagine the unburnable argument in this add will really resonate with a lot of people.